The Pledge
Name the crime. Rewrite the blame.
🖊️
Truth & Accountability
Use language that reflects truth and accountability when describing abuse, violence, or harassment.
👤
Point Out Perpetrators
Do not erase perpetrators. Avoid passive constructions that shift attention onto survivors.
💜
Respect Survivors
Ensure reporting and communications uphold dignity, not blame.
📢
Challenge Harmful Language
Speak out against harmful wording in media, public discourse, or institutions.
🌍
Promote the Standard
Embed these principles within organisations, networks, and platforms.
We commit to a cultural shift: survivors will not be silenced by words, and perpetrators will no longer be hidden by them.