The Right Words - Supporter Badge Guide

Show your commitment to accurate, accountable language about abuse and violence.

What the badge represents

The Right Words Supporter Badge recognises organisations that pledge to use precise, accountable language when communicating about sexual assault, domestic abuse, and violence.

✔️ Name the crime
✔️Point out the perpetrator
✔️ Refuse to erase survivors in language

Tip: Link your badge to therightwordsproject.org or your Supporter profile.

Badge preview

Place the badge on a calm, uncluttered background for maximum legibility.

How to use it

✅ You may

Display the badge on your website, social media, reports, or press materials.
Place it near your logo with a supporter statement (e.g., “Proud supporter of The Right Words”).
Include it in email signatures and newsletters.
Link it to therightwordsproject.org.

🚫 Please don’t

Alter colours, crop, distort, or add effects to the badge.
Place it on complex images that reduce legibility.
Combine it with your own logo into a single graphic.
Use it to imply endorsement of unrelated content or products.

Badge design details

File type

PNG (transparent background). SVG available on request.

Colours

Teal #018080, Purple #4B2E83, Blue #262FB0

Min. width

150 px (digital). For print, use vector (SVG/PDF).

Clear space

Keep at least 20 px padding around the badge.

Good vs. poor usage

Good: Badge on a solid or softly blurred background.
Good: Consistent size across pages and posts.
Poor: Overlapping busy photos or patterned textures.
Poor: Recoloured badge or stretched proportions.

Suggested caption when sharing the badge

We’ve pledged to use The Right Words — to name the crime, point to the perpetrator, and rewrite the blame. therightwordsproject.org

Tip: Tag us so we can reshare your post.

Need help?

If you need alternate sizes or formats - or help adding the badge to your site - email us at supporters@therightwordsproject.org.

The Right Words • therightwordsproject.org